Test your positioning, concepts, and launch plans against calibrated AI audiences in 48 hours. Not a replacement for real research -- the pre-decision intelligence that tells you what to take forward, what to kill, and what to validate with real people.
The board meeting is Thursday.
Get answers by Wednesday.
That's the entire business. When the decision can't wait for an 8-week research programme, you need directional insight with methodology you can stand behind.
| Stage | What you need | Best tool |
|---|---|---|
| Early thinking | Which direction has legs? What are the risks? | SyntheticQual (48 hours) |
| Validation | Real human reactions. Depth. Nuance. | Qualitative research agency (6--8 weeks) |
| Scale testing | Statistical confidence. Market sizing. | Quantitative research (4--6 weeks) |
| Ongoing tracking | Brand health. NPS. Sentiment. | Brand tracking platforms |
Each study follows a rigorous pipeline with built-in quality gates. No shortcuts. Full transparency on methodology and limitations.
We define the stimulus, audience, context, success criteria, and known risks. A sharp brief produces sharp research.
10-12 calibrated personas with attitudinal diversity, voice profiles, knowledge boundaries, and behavioural contradictions.
The panel is tested against a known case with documented real-world outcomes before your study begins.
Every persona reacts across 7 dimensions. Consistency checks catch anomalies. A realism gate audits every response.
Hold the panel constant. Inject a market shift, competitor action, or economic change. See what holds and what breaks.
Personas argue with each other. A Devil's Advocate challenges the majority. Three rounds surface the tensions the testing missed.
A client-ready report with executive summary, confidence-scored findings, segment analysis, bias disclosure, and ranked recommendations.
Every study is audited by an independent evaluator. Did we lead the witness? Are the findings commercially valuable? Nothing ships without passing.
Whether you're sharpening a brief, screening concepts, or stress-testing a strategy, the pipeline adapts to the question.
Run your concepts past a calibrated panel before briefing your research agency. Know which hypotheses to prioritise, which segments to probe, and which ideas to kill early. Better briefs produce better research.
Brand positioning, campaign concepts, naming options, messaging variants. See how different audience segments react across 7 dimensions. With scenario modelling to stress-test what holds under pressure.
When the decision can't wait for an 8-week research programme. A Pulse Check gives you directional insight with methodology you can stand behind. Not a guess. Not a survey. Structured qualitative thinking.
Use synthetic qual to scope your real qual. Identify the right questions, the likely fault lines, and the segments worth recruiting. Your agency will thank you for the sharpest brief they've ever received.
Every report includes full methodology notes so you can evaluate the evidence yourself. We tell you what we found, how confident we are, and what we might have got wrong.
Before testing your concept, we validate the panel against a known case with documented real-world outcomes. You see the calibration score.
Randomly selected personas are retested with rephrased stimulus. If they say something different, we flag it. You see the consistency score.
Every persona response is audited for knowledge boundary violations and articulation that doesn't match the persona's profile. Failures are rewritten.
Every finding is scored HIGH, MEDIUM, or LOW based on convergence, consistency, and context stability. No ambiguity about what we're sure of and what we're not.
We tell you what the panel over-represents, what known AI biases apply, and where the findings might lean in one direction. Every report. Every time.
An independent audit asks the hard questions: Did we lead the witness? Did we answer the actual brief? Is this commercially useful? Nothing ships without passing.
We're transparent about methodology because that's how trust gets built. Here's what you should know.
Calibrated AI personas react to your stimulus across multiple dimensions with consistency checks and quality gates. The output is directional insight with explicit confidence scoring.
Real humans surprise you in ways AI cannot. Synthetic qual is best used as pre-work, rapid screening, or a complement to primary research. We say so in every report.
No hand-waving. No fine print. A dedicated section explaining what the research can and cannot tell you, what the panel over- or under-represents, and where findings need real-world validation.
Anyone can ask ChatGPT what consumers think. The difference is calibration, consistency, structured testing, scenario modelling, and an independent audit. That's what you're paying for.
See what we predicted, what we got right, where we were wrong, and what we learned. Full transparency on methodology and accuracy.
A synthetic qualitative study of brand identity, positioning effectiveness, and market expansion risk. We predicted a structural cultural gap in UK entry -- validated when the brand pulled out entirely in Feb 2025.
Read Case StudyA study of trust fragility, privacy design flaws, and emotional manipulation in surveillance products. We identified scope creep risk -- validated when an internal email leak destroyed consumer trust entirely.
Read Case StudyA payroll platform was considering three positioning territories for HCM market entry. We tested all three against two calibrated panels. One territory was killed outright -- the panel showed it only worked under recession conditions and collapsed under competitive pressure. A second was narrowed to a specific buyer segment the client hadn't considered. The third was validated with conditions attached.
Total time: 38 hours. The output shaped the client's primary research brief, saving an estimated 6 weeks of exploratory fieldwork and focusing budget on the two territories worth validating with real buyers.
We tell you what we can and can't do. Not as a weakness, but as professional integrity. That's how trust gets built.
Two tiers. Pick the depth that matches the decision. Both include full methodology transparency and evaluator QA.
Need volume or white-label? Let's talk about a programme.
Tell us what you're deciding. We'll tell you if synthetic qual is the right tool for it -- and if it's not, we'll say so.